NICOLE MANIRE, STEPHEN SAULPAUGH, & TIMOTHY HERASIMTSCHUK
Orangeburg, NY –Matisse Chocolatier, known for its decadent, handmade chocolate platters, is teaming up with Professor Elaine Winship’s CA 213: Content Development For Public Relations (PR) class. Owner Lucille Skroce of Englewood, New Jersey plans to allow students to develop a PR Plan for her shop.
The shop offers a large variety of chocolate indulgences for sale—ranging from chocolate covered strawberries to her “Best of New Jersey” award winning, hand-dipped chocolate apples—in addition to hands-on experiences for chocolate lovers, such as chocolate decorating birthday parties, chocolate making classes, bridal and bachelorette parties, and many other events that are perfect for giving local students a study break! Professor Winship notes, “I am grateful to Matisse Chocolatier for providing this invaluable learning experience for my students.”
The CA 213 class interviewed Skroce to kick off the process. Students will work in teams as public relations consultants to research competitors, develop content for news releases and social media platforms, and plan and execute public relations events. Skroce has opened her doors to students to help familiarize them with her business (or just enjoy great chocolate). When asked why she was offering her time to the college, she said, “As a business owner in the community, it is my responsibility to help the local students in any way I can.”
One thing is for certain: Prof. Winship’s students will be given the chance to gain practical experience in public relations. Michael DeMartino, a Communication Arts major, said, “I enjoy the hands on project because it helps me better understand public relations, excites me for my future as a PR consultant, and provides me with professional experience for my resume.”
“I invite any STAC student to visit my shop and experience our services first hand,” added Skroce. You can visit (and indulge in) Matisse Chocolatier any time on Tuesday from 12pm to 5pm, Wednesday through Friday from 12pm to 6pm, and on Saturday from 12pm to 4pm. Mention that you are a STAC student and share this article to receive $2 off a $10 purchase, just enough to share (or not)!
The Thoma 